City of Alexandria, Virginia
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MEMORANDUM
DATE: JUNE 17, 2021
TO: THE HONORABLE MAYOR AND MEMBERS OF CITY COUNCIL
FROM: MARK B. JINKS, CITY MANAGER /s/
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Receipt of an Update on Torpedo Factory Art Center Vibrancy Implementation and Engagement.
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ISSUE: Discussion of the Vibrancy and Sustainability Implementation and Engagement strategy for the Torpedo Factory Art Center.
RECOMMENDATION: That City Council receive an update on the next steps for implementation of the Torpedo Factory Vibrancy Plan and stakeholder engagement.
BACKGROUND: On February 20, 2021, City Council received the proposed Action Plan for Vibrancy and Sustainability at Torpedo Factory Art Center (Attachment) and held a public hearing. The Action Plan included three interconnected Core Strategic Directions (CSDs) to guide the Art Center's action steps. The CSDs are:
* Re-establish the Art Center's Identity for a 21st Century Audience.
* Curate the Building, with a Focus on the First Floor, for Improved Visitor Experience and Artist/Studio Program.
* Establish Policies and Procedures that Identify the Art Center as a High Performing Organization and Rebuild the Art Center's Role as a Leader in the Country.
Following the public hearing, Council directed staff to develop and implement a stakeholder engagement plan. Since February, staff has been developing a strategy for implementing the Vibrancy and Sustainability Plan.
Implementing the Action Plan consists of elements in three specific areas: Ongoing Operations, Facility and Space Planning, and Exploring Opportunities for Private Partnerships. The target audiences for each area, while overlapping, include different stakeholders. The outreach and engagement strategies need to be considered independently to ensure the appropriate groups are included.
Ongoing operations consists of elements from the Action Plan such as cu...
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