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File #: 21-1223    Name:
Type: Resolution Status: Agenda Ready
File created: 6/14/2021 In control: City Council Legislative Meeting
On agenda: 6/22/2021 Final action:
Title: Receipt of an Update on Torpedo Factory Art Center Vibrancy Implementation and Engagement.
Attachments: 1. 21-1223_Attachment 1 _ February 20 Docket Item, 2. 21-1223__Presentation_Implementation and Engagement Council Presentation June 2021 EB edits
City of Alexandria, Virginia
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MEMORANDUM



DATE: JUNE 17, 2021

TO: THE HONORABLE MAYOR AND MEMBERS OF CITY COUNCIL

FROM: MARK B. JINKS, CITY MANAGER /s/

DOCKET TITLE:
TITLE
Receipt of an Update on Torpedo Factory Art Center Vibrancy Implementation and Engagement.
BODY
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ISSUE: Discussion of the Vibrancy and Sustainability Implementation and Engagement strategy for the Torpedo Factory Art Center.

RECOMMENDATION: That City Council receive an update on the next steps for implementation of the Torpedo Factory Vibrancy Plan and stakeholder engagement.

BACKGROUND: On February 20, 2021, City Council received the proposed Action Plan for Vibrancy and Sustainability at Torpedo Factory Art Center (Attachment) and held a public hearing. The Action Plan included three interconnected Core Strategic Directions (CSDs) to guide the Art Center's action steps. The CSDs are:

* Re-establish the Art Center's Identity for a 21st Century Audience.
* Curate the Building, with a Focus on the First Floor, for Improved Visitor Experience and Artist/Studio Program.
* Establish Policies and Procedures that Identify the Art Center as a High Performing Organization and Rebuild the Art Center's Role as a Leader in the Country.

Following the public hearing, Council directed staff to develop and implement a stakeholder engagement plan. Since February, staff has been developing a strategy for implementing the Vibrancy and Sustainability Plan.

Implementing the Action Plan consists of elements in three specific areas: Ongoing Operations, Facility and Space Planning, and Exploring Opportunities for Private Partnerships. The target audiences for each area, while overlapping, include different stakeholders. The outreach and engagement strategies need to be considered independently to ensure the appropriate groups are included.

Ongoing operations consists of elements from the Action Plan such as cu...

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