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File #: 18-7840    Name: Waiver to Special Events Policy for King Street Initiative
Type: Status: Agenda Ready
File created: 6/13/2018 In control: City Council Legislative Meeting
On agenda: 6/23/2018 Final action:
Title: Public Hearing and approval of a waiver to the Special Event Policy to allow for programs and events on consecutive weekends at the Interim King Street Park at the Waterfront in support of the City's King Street Corridor Initiative.
Attachments: 1. 18-7840_KSWPCommissionSupport, 2. 18-7840_After Items
City of Alexandria, Virginia
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MEMORANDUM



DATE: JUNE 13, 2018

TO: THE HONORABLE MAYOR AND MEMBERS OF CITY COUNCIL

FROM: MARK B. JINKS, CITY MANAGER /s/

DOCKET TITLE:
TITLE
Public Hearing and approval of a waiver to the Special Event Policy to allow for programs and events on consecutive weekends at the Interim King Street Park at the Waterfront in support of the City's King Street Corridor Initiative.
BODY
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ISSUE: Public Hearing and approval of a waiver to the Special Event Policy to allow for programs and events on consecutive weekends at the interim King Street Park at the Waterfront in support of the City's King Street Corridor Initiative.

RECOMMENDATION: That City Council hold a Public Hearing on the proposed pilot waiver to the Special Event Policy, and after the public hearing has concluded, approve the waiver to the Special Event Policy to allow for programs and events on consecutive weekends at the interim King Street Park at the Waterfront as discussed in this memorandum.

BACKGROUND: On January 21, 2012, City Council approved the Waterfront Small Area Plan which calls for programming public spaces and promoting the waterfront as a cultural destination. In Spring of 2018, the King Street Corridor Initiative, a coordinated effort between Visit Alexandria, Department of Recreation, Parks & Cultural Activities, Office of Historic Alexandria, Department of Transportation & Environmental Services, and the Department of Project Implementation was created. This initiative is designed to enhance Alexandria's quality of life and economic competitiveness through programming, beautification and marketing. The initiative is timed to capitalize on the opening of the interim King Street Park at the Waterfront to shine a spotlight on Alexandria and its waterfront. The programming portion of the initiative is essential to maintaining market share as waterfront destinations l...

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