City of Alexandria, Virginia
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MEMORANDUM
DATE: DECEMBER 7, 2016
TO: THE HONORABLE MAYOR AND MEMBERS OF CITY COUNCIL
FROM: MARK B. JINKS, CITY MANAGER /s/
DOCKET TITLE:
TITLE
Consideration of a Grant Application for FY 2018 Funding for Continuation of the Alexandria Transportation Demand Management Program and Adoption of a Resolution. [ROLL-CALL VOTE]
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ISSUE: Consideration of a resolution for a grant application for FY 2018 funding for the continuation of the City of Alexandria (City) Transportation Demand Management Program, also known as GO Alex.
RECOMMENDATION: That City Council:
1) Adopt the attached resolution (Attachment 1) to apply for FY 2018 funding in the amount of $240,942 which will be matched by $60,235 of City funds, for a total program of $301,177 for the continuation of the City's TDM services with Virginia Department of Rail and Public Transportation (DRPT); and
2) Authorize the City Manager to submit this resolution and enter any agreements with the
State required to receive these funds should the requested allocation be approved.
BACKGROUND: Transportation Demand Management (TDM) is the application of policies and strategies that attempt to change travel behavior to increase the efficiency of the City's transportation system. The City has operated a TDM program since 1981 and each year has applied for and received funds from the Commonwealth of Virginia (Virginia). The City's program, now called GO Alex (formerly known as Local Motion), administers TDM based programs and is coordinated by the Transit Services Division in Transportation and Environmental Services (T&ES). Over the course of the next several months the TDM Program will systematically introduce the new name and brand, GO Alex, to customers with a launch campaign and through a variety of different marketing and advertising channels.
TDM supports the City's 2008...
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